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What Google’s Acquisition Means To Marketing
With these acquisitions, Google and AOL have taken another large step towards encompassing the top of the digital advertising funnel. Both of these giants have been slowly progressing towards...
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Twitter, Facebook, Google, AOL Team Up To Create TrustInAds.org
Along with Facebook, Google and AOL, Twitter has created a new organization to combat bad online ads. TrustInAds.org will accomplish this two ways: by educating consumers on scams and other malicious...
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AOL Allows Advertisers To Target App Users
Not a week after the company was acquired by Verizon, AOL launched an expanded set of mobile marketing capabilities to help advertisers reach app users. These tools, additions to AOL’s programmatic...
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